A salon's best content is already happening in the chair. The plan below turns each week's work into five posts without adding a filming day, and it puts booking links where people can actually reach them.
Instagram · Customer proof
One before-and-after, with the reasoning
Grown-out box dye to a soft lived-in blonde in one sitting. Three hours, two rounds of lightener, and a toner chosen to keep her natural warmth instead of fighting it. Swipe for the before.
TikTok · Process
A 20-second clip of the technique
Watch the section pattern, not the colour. This is why the regrowth will still look intentional in ten weeks.
Instagram · Useful tip
The home-care mistake you see weekly
Washing blonde hair with hot water is why your toner disappears in three weeks. Lukewarm, and skip the purple shampoo more than once a week. It is a toner, not a treatment.
Facebook · Availability
Real gaps in this week's book
Two cancellations for Friday: 11:00 and 15:30, cut and finish. First to message gets them, and the booking link is in the comments.
Instagram · Price clarity
What a service actually includes
A balayage here is a consultation, the lightening, a bespoke toner, a treatment, and the cut and finish. That is why we quote a range and not a single number. Ask us before you book, always.
Instagram · Behind the scenes
The busiest hour, sped up
Saturday, 11am, three chairs full and one kettle. This is our favourite hour of the week.
Instagram · Conversation
This or that using two of your own results
Autumn is coming: copper or cool brunette? Vote in the comments and we will bring the winner back as a Sunday offer.
Content Studio writes the same thing using your name, your industry, your audience and your tone of voice: a post for every platform plus a 5 or 7-day calendar. Edit anything, then copy or download it.