Monday
Instagram · Ingredient story
Where one thing on the menu comes from
The tomatoes in tonight's salad were picked on Saturday, forty minutes from this kitchen. They cost us more than the wholesaler and they are the only reason that dish works.
Social media content calendar for a restaurant
Restaurant social media has one job: fill the tables you can see are empty. This plan works backwards from your quiet services instead of posting whatever looked nicest that day.
- Platforms
- Instagram first, Facebook second for bookings and events.
- Cadence
- Five posts a week, timed before your quiet services.
The 7-day calendar
Tuesday
Facebook · Offer
A reason to come on your quietest night
Tuesday is our quietest service, so from 19:00 the set menu is two courses for 18 euros. Same kitchen, same wine list, half the noise. Booking link below.
Wednesday
Instagram · Behind the scenes
Prep, not plating
Eleven in the morning. Stock reducing, bread proving, nobody in the dining room yet. Six hours of this happens before your 19:30 table.
Thursday
Instagram · Dish spotlight
The dish people order twice
The one people come back for: slow lamb, burnt aubergine, too much sauce on purpose. On the menu until the season turns.
Friday
Facebook · Availability
Real tables left tonight
Two tables of four left for tonight, 20:00 and 21:30. After that we are full until Sunday. Call the restaurant directly and we will hold one for ten minutes.
Saturday
Instagram · Customer proof
A review, credited and answered
'We booked for an anniversary and the whole team remembered.' That is the review we are proudest of this month. Tell us when you are celebrating and we will do the same for you.
Sunday
Instagram · Conversation
Let people choose something real
One dish comes back next month and you decide which: the short rib or the octopus. Comment your pick, the winner goes on the specials board.
Four things that make this work
- Post before the service you want to fill, not after it. Friday lunch content published Friday at 11 is too late for Friday at 13.
- Say the price. Restaurant posts without prices get saved, not booked.
- Photograph food in daylight near a window. Evening restaurant lighting flatters the room and ruins the plate.
- Pin your booking link everywhere and repeat it in the caption. Nobody hunts for it.
Common questions
- What should a restaurant post on social media?
- Rotate an ingredient story, an offer for your quietest service, kitchen prep, one dish spotlight, real availability, and a review. That fills a week and each post has a job.
- How can a restaurant fill quiet nights with social media?
- Build one repeating offer for that exact service, post it the same day every week, and always include the price and the booking link. Consistency turns it into a habit for locals.
- Should restaurants use Instagram or Facebook?
- Instagram for the food and reach, Facebook for bookings, events and the local audience who read details. Post the same idea on both with different wording.
Want this calendar for your own brand?
Content Studio writes the same thing using your name, your industry, your audience and your tone of voice: a post for every platform plus a 5 or 7-day calendar. Edit anything, then copy or download it.